Perspective on SBUX

In light of Starbuck’s rally today, here is a chart showing the dramatic (negative) correlation between SBUX and JO (Coffee Sub-Index).

One could almost come to the conclusion that cheaper coffee means more profit for Starbucks… but we don’t want to jump the gun or anything.

big.chart (720×820).

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2 thoughts on “Perspective on SBUX

    1. Great article! I believe as long as demand for coffee continues to grow in the US while the USD continues to gain strength, their earnings should continue to prosper. They are also diversifying their products, so they are shielding themselves from any reverse in trend in the price of coffee.

      Thanks for the comment.

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